WILLIAMMORGAN.NET

All that marketers wish to accomplish is a little brand loyalty. Get you hooked when you’re young, make you believe that their product is part of your personality, then milk the good vibrations for 50 years worth of purchases. I’d like to believe I’m a bit more logical than that. I’m loyal to brands, but [...]

I made a lot of fun of Best Buy’s slogan last year, as though purchasing a product could really bring one joy. Yeah, almost every store sells myths and aspirations as much as products. Best Buy just decided to be the obvious one with their “You…Happier!” slogan. It wasn’t even done in the manner of [...]

Do the products I buy relate to who I am? That’s the big question asked by Rob Walker in Buying In: The Secret Dialogue Between What We Buy and Who We Are. He writes a decent column in the New York Times Magazine called consumed, but I quickly found myself skimming large sections of this [...]

I tried to go the kind vegetarian route. I asked my mole nicely to leave. I gave the cats time to chase him away. I sprayed the yard with castor oil so Mortimer Mole would find is just unpleasant enough to relocate. I moved on to time-release pellets that I spread in a controlled manner [...]

So much useless technology, and so many inane web sites, but today I’m thankful for my current favorite corner of the web: Columbia Freecycle. I have never been one to hoard things (except small pieces of electronica and random household scraps for future low-budget repairs), but I also don’t like to throw perfectly good items [...]

In keeping with President Bush’s response to the economy…
“As we work with Congress in the coming year to chart a new course in Iraq and strengthen our military to meet the challenges of the 21st century, we must also work together to achieve important goals for the American people here at home. This work begins [...]